Where did the name INSPIRE Northwest™ come from?
INSPIRE Northwest™ name was founded by Jennifer Bushong, JBe Marketing Group CEO in 2022. Creating an event of this caliber has been on her mind since she founded JBe Marketing in 2020. The word INSPIRE is written on her office wall. It is a founding value and guide for JBe Marketing to inspire clients to be the very best in their industry. Featuring nationwide executives, keynote branding experts and published authors brings more opportunities for participants to come from around the Northwest to attend this high-caliber event.
How did the leadership team decide on the session themes?
In the process of building a new live event, JBe wanted to provide high-quality information in an engaging and enriching environment. Understanding the complexity of marketing today, we built an afternoon filled with discovery. Starting with a broad scope of goal setting and dreaming, to understanding your personal brand to using the new AI skills with your goals and brand then the final session of storytelling with tie in all the pieces from the afternoon session. The sessions will build on each other-or you can attend only one session.
Why national experts?
Sally Hogshead’s How to Fascinate ® national brand appearing in a rural location is incredible. Hillarie Kay is her Director of Culture, and she will discuss using the How to Fascinate® model. April Kemp speaks to college students across the country.
As a participant, I will have the opportunity to take the How to Fascinate® pre-test. Will the information be shared with the public? How will I understand the information?
No, the information will not be shared with anyone.
You’re invited to take the How to Fascinate® assessment, a key part of Hillarie Kay’s keynote, Perception > Reality: Making Your Brand Stick Without Sacrificing Authenticity.
It only takes a few minutes (28 questions!), and you’ll walk away knowing exactly how the world sees you at your best.
Here’s how to get started:
Visit HowToFascinate.com/YOU
Enter your private code: INSPIRE2025
You'll immediately discover your Fascinate® Archetype and unlock a full 15-page custom report to explore before we meet.
Your results will be part of the live experience, so don’t miss this step!
As a participant, how can I engage with the keynote speaker(s), and all the guest panelists?
There are numerous opportunities to meet with the speakers or connect during the event. Plus, we will use marketing technologies to ask direct, live questions to the speakers:
Why Wenatchee?
Nestled in the heart of Washington State, Wenatchee serves as the perfect central hub for this groundbreaking marketing conference. Our strategic location makes this premier event accessible to professionals throughout the Pacific Northwest, creating an unprecedented opportunity for North Central Washington's vibrant business community. This landmark event unites diverse professionals, fostering powerful connections and driving innovation that will shape the future of marketing in our region
Where is Wenatchee?
Wenatchee is located in the center of Washington State. Driving directions to Wenatchee are available from various directions, including from the North (e.g., Chelan via US-97 ALT S), South (via I-82 to Ellensburg and Highway 97 or I-90 to Vantage and connecting highways), East (via Highways 2 or 28 or I-90 and connecting highways), and West (via Highway 2 or I-90 to Cle Elum and Highway 97).
